What is blended, vertical and universal search?

Blended search can be understood by taking a closer look at how Google organises its data. You have to think big when you're Google. Google has over a trillion documents in its repositories. This is simply an enormous amount of data.

In order to help searchers find useful data quickly Google does something called indexing. Indexing has and is changing all the time, it has to because as more and more data is added Google has to improve its indexes so we can find what we want quickly.

When you look at Google you may have noticed in the top left hand corner ;

Each one of these headings is a collection of documents in its own right. Each has its own index which helps Google organise its documents in an orderly fashion. If you look at the first answer in the natural results, this is an example of blended search.

Now this is important.

The top answer has actually been taken from the collection of documents in the News category. What's interesting here is that the document is only a few hours old

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This document was not optimised for Google but it has sufficient importance to rank above everything else. So we could conclude from this that if your content is authorative enough it could go top in Google in a very short space of time. The downside is that it may not stay there for very long.

You can see other examples of blended search by typing into Google "iphone"

In this example we can see the organic listings being made up from "web", "you Tube" and "news" categories. This time we have you tube content.

It stands to reason that content indexed in more than one category that is related to documents in other categories would help the overall indexing of your content?

Now introduce social networking, articles, PR, Authorative links, backlinks, seo, copywriting, well formed documents, rich content and a great internal structure to your website and you increased your chances of a top position greatly.

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