Keywords what Keywords a simple guide to writing for Google?

• Keywords what keywords

Most companies decide to have a web site made for many different reasons, but once the site is made many then discover the next big problem which is how do I get found on the search engines. The problem with this is that before the website was ever created the company should have conducted market research into the activity of searchers on the Internet and specifically the searchers who use Google.

The correct starting point is to find out the keyphrases that searchers use to find your company’s products and services before you even start building the web site, this way you can target your content and navigation to cater for your potential audience.
Take a look at your competitors keywords then use the google keyword tool to see what search volumes have taken place in Google adwords to see if you’re in the ballpark.

Next create your navigation to mirror your audience keywords and build your pages to match. There are many different keyword tools out on the web but the Google keyword tool is a very useful free.

Be sure to involve a matrix of related words to your keywords in the visible text on the page to help build the theme of your web site and increase its relevance as far as your audience and Google is concerned. With a little practice you’ll soon be creating rich content pages that are on topic and relevant.